PRIVACY POLICY

This Privacy Policy explains how we collect, use, disclose and protect the Personal Information of our customers and website users ("you"), and describes the Personal Information we may collect from you. Personal Information includes any factual or subjective information, recorded or not, about an identifiable individual.

We do not knowingly collect Personal Information directly from children under the age of fourteen. The website is for a general audience and is not specifically targeted to or intended for use by children.

By accessing or using the website, you are accepting the practices described in this Privacy Policy, and you consent to our processing of your Personal Information as set out in this Privacy Policy.

What Information Do We Collect

We may collect and use your Personal Information to manage our relationship with you, to communicate with you, to obtain your feedback, to improve our products, to conduct research and marketing activities, and to comply with the law.

We collect and use several types of information that you provide, including:

• Personal Information, that we can use to directly or indirectly identify you, such as your name, mailing address, email address, telephone number, Internet protocol (IP) address used to connect your computer to the Internet, username or other similar identifier, billing and account information, and any other identifier we may use to contact you online or offline.
• Non-personal information is information that does not directly or indirectly reveal your identity or directly relate to an identified individual, such as demographic information, or statistical or aggregated information. Statistical or aggregated data does not directly identify a specific person, but we may derive non-personal statistical or aggregated data from Personal Information. For example, we may aggregate Personal Information to calculate the percentage of users accessing a specific website feature.
• Usage information, includes your login information, Internet Protocol (IP) address, browser type and version, time zone setting, browser plug-in types and versions, operating systems and platforms, or information about your Internet connection, the equipment you use to access the Website, and usage details.
• Non-personal details about your Website Interactions, including the full Uniform Resource Locators (URLs), click stream to, through and from our website (including dates and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, or any phone number used to call our customer service number.

How We Collect The Information

Information You Provide to Us

The information we collect directly from you may include:

• In-Store: When you visit one of our stores, we may ask you for certain information while you interact with one of our representatives. This may include contact information, payment information, product information and other information you provide when you purchase a vehicle or service from us, and when you finance your lease or purchase through our partners, including your name, email address, address, phone number and financial information.
• Online Accounts: If you sign up for an online account through the website, we may ask you to provide your username, password, email address, phone number, payment card information, product preferences, past purchases.
• Marketing Communications: If you would like to receive marketing communications from us, you may do so by signing up on the website or in our stores. We will ask you to provide your email address or phone number so we can send you marketing materials.
• Communicating with Us: When you contact us about a customer service issue, or to make other inquiries, we collect the content of those communications, and any additional information about the method of communication such as phone, SMS, email, chat, or through social media platforms. For example, if you email us, we will collect your email address, if you send us a text message, we will collect your phone number, and so on.
• Loyalty & Rewards Programs: If you enroll in a loyalty or rewards program, we collect information such as your name, email, telephone number, or mailing address to track your rewards and allow you to redeem them across our brands.
• Other information You Provide Online: This includes information provided when you subscribe to our service, post material, or request further services, such a quote. We may also ask you for information when you enter a contest or promotion sponsored by us, and when you report a problem with our website.

Data Technologies

We use various technologies such as cookies, local shared objects, and web beacons ("Data Technologies") that automatically collect Information on how you use our site and to improve your browsing experience. "Cookies" are small identifiers sent from a web server that are stored on your device for the purpose of identifying your browser or storing Information or settings in your browser. "Local shared objects," may be used to store your preferences or display content based upon what you have viewed on various websites to personalize your visit. A "web beacon," also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and their cookies.

We may also use these technologies to collect information about your online activities over time and across third-party websites or other online behavioral or interest based advertising. To learn more or to opt out of tailored advertising, please visit Digital Advertising Alliance of Canada Opt-Out Tool for information on how you can opt out of behavioral tracking on this website.

Information We Collect About You from Third Parties

We may engage third parties to provide services on our behalf. They must keep your Personal Information confidential and only use the Personal Information to perform services in accordance with this Privacy Policy. We may collect information about you in connection with investigations into fraudulent or criminal activities on the website and in our stores. We may also collect information from other sources, including, joint marketing partners, data analytics firms, public databases, publicly available social media pages, and other third parties we work with.

While using the website, your computer may connect to third-party servers who are not under our control. These third parties may collect Personal Information about you, and we do not have any control over how they collect, use, or disclose that information. Please read the third-party site's privacy policy to learn about its information and privacy practices before you provide any Personal Information.

During use of the website, as a result of disclosure to third parties, or as a consequence of the network connections used to connect to the website or any related servers or computer networks, any data transmitted outside of Canada and may be subject to the laws of those other jurisdictions.

Google Analytics. We use Google Analytics and web analytics services provided by Google Inc. to help us measure traffic and usage trends. Google Analytics sets a cookie to evaluate your use of the website and compile reports for us on activity on the website to help us understand how visitors engage with the website and track visitor interactions. Google Analytics collects information anonymously and without identifying individual visitors. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google states that it will not associate your IP address with any other data held by Google.

By accessing this Website, you consent to the processing of data about you by Google in the manner and for the purposes set out above. Google Analytics uses its own cookies to store information, such as what time the visit occurred, whether the visitor has been to the site before, and what site referred the visitor to the web page. To disable this type of cookie, some browsers will indicate when a cookie is being sent and allow you to decline cookies on a case-by-case basis. In addition to declining cookies, you can also install the Google Analytics Opt-out Add-on in your browser https://tools.google.com/dlpage/gaoptout,which prevents Google Analytics from collecting information about your website visits. Learn more about the Google Analytics Opt-out Browser Add-on and other Google Analytics privacy information https://support.google.com/analytics/answer/6004245.

Facebook Conversion Tracking Pixel. We also use Facebook Pixel to understand and deliver ads and make them more relevant to you. The collected data remains anonymous, and we cannot see the personal data of any individual user. However, the collected data is saved and processed by Facebook. Facebook may be able to connect the data with your Facebook account and use the data for their own advertising purposes (in accordance with Facebook’s Data Use Policy found under: https://www.facebook.com/about/privacy/. Facebook has ultimate control of the information gathered through Facebook Pixel. You can opt out of Facebook’s use of cookies and Facebook Pixel through settings on your Facebook Account.

Microsoft Ads. Our website also uses Microsoft Ads' technology to collect and store data to create usage profiles using pseudonyms. This is a service of Microsoft Corporation. This service allows us to track activity on our website of users that reached our website through advertisements by Microsoft Ads. If you reach our website through such an ad, a cookie will be placed on your computer. There is a Microsoft UET tag integrated on our website. This is a code used to store some non-personal information in connection with the cookie about the use of the Website. This includes, among other things, the time spent on the Website, which areas of the websites were accessed and the ad that brought users to the website. Information about your identity will not be collected. You can prevent the collection of data generated by the cookie and related to your use of the website as well as the processing of this data by deactivating the storage of cookies. This may limit the functionality of the site. In addition, through cross-device tracking, Microsoft may be able to track your usage behaviour across multiple of your electronic devices, enabling it to display personalized advertising on or in Microsoft websites and apps. You can disable this at http://choice.microsoft.com/en-us/opt-out. For more information about Microsoft’s analytics services, visit the Microsoft Ads Web site (https://help.bingads.microsoft.com/#apex/3/en/53056/2). For more information about privacy at Microsoft, see the Microsoft Privacy Policy (https://privacy.microsoft.com/en-us/privacystatement).

Information We Create Ourselves

We may aggregate and/or anonymize Personal Information so that it will no longer be considered Personal Information. We do so to generate other data for our use, which we may use and disclose for any purpose. For example, we may calculate the percentage of our site users who have a particular telephone area code.

How We Use Your Information

We use your information, including your Personal Information, to manage our business and to maintain and develop commercial relationships with you.

We use information that we collect about you or that you provide to us, including any Personal Information:

• To present the website and its contents to you.
• To provide you with information, products, or services that you request from us.
• To improve the website, products or services, marketing, or customer relationships and experiences.

Information We Collect

We collect and maintain different types of personal information concerning the individuals with whom we interact. For example, we may collect:

• your contact information, such as your name, telephone number, e-mail address;
• information which enables us to provide you with the products or services that you seek, including any information you provide to us when you create or maintain an account with us;
• information which enables us to offer you products and services which we believe may be of interest to you, including information about your interests, purchase patterns, incentive eligibility, vehicle purchase intentions, and demographic information (e.g., age, gender, education level, occupation, and marital status);
• information about your use of certain services that we may provide to you, or that may be provided through your vehicle; and
• information about your vehicle, including: (i) your vehicle's make, model, and model year; (ii) vehicle identification number (VIN); (iii) license plate number; (iv) whether it was a new or used, lease or purchase, and/or a trade-in; (v) date of purchase or lease; (vi) the term of your lease or financing and other loan-related information; (vii) service information (e.g. service history, recalls, warranty and repair data, mileage, diagnostic data about the performance or status of vehicle modules and systems); and (viii) applicable third party service providers (e.g. cellular provider, satellite radio provider, etc.).

How We Share Your Information

We only share your data as specifically provided into this Privacy Policy and will not sell your information to third parties without your consent.

Sharing With Our Partners

We may provide your data, including your Personal Information, to our affiliated companies and brands, to third parties who provide services to you or us, to promotional partners, to social media companies, or to other third parties as needed to carry out our business, or comply with a legal obligation.

We may share, as the case may be and only after having obtained your consent certain information about you with the manufacturer or any financial institution involved in your acquisition of a vehicle. Each third has its own privacy policy, and we are not responsible for any liability relating to third party practices and policies.

How We Store and Secure Your Information

Information Security

We are committed to protecting the confidentiality, integrity, availability and privacy of your Personal Information. We have put appropriate physical, technological and procedural security measures in place designed to help prevent your Personal Information from being lost, used, modified or accessed in an unauthorized way, or improperly disclosed.

Data Retention

We will retain your Personal Information for as long as it is needed: 1) to provide the products and services that you have requested; 2) to communicate with you about a purchase or a request you have made to us; 3) to manage your choices and rights you have exercised pursuant to this Privacy Policy; 4) to enable you to maintain an account with us; 5) to comply with our legal and regulatory obligations and to demonstrate compliance, and 6) to resolve disputes and to enforce our rights and agreements.

We may retain non-personal information that has been sufficiently aggregated or anonymized for a longer period.

Once the retention period is over, we will dispose of your Personal Information as provided for in our internal record retention and destruction policy.

Access and Rectification Requests

You have the right to request and to have access to your Personal Information that is held by us. You can also request that your Personal Information be rectified if it is inaccurate, incomplete or equivocal or if its collection, communication or storage is not authorized by law.

We will respond to every request for access and rectification within 30 days of receiving the written request. If we refuse to provide access to or rectify your Personal Information, we will tell you the reasons for the refusal, subject to the restrictions prescribed by law.

HOW TO CONTACT US

All questions or concerns regarding this Policy or about the collection, use and disclosure of your personal information may be addressed to:

Company information:
Kitchener Ford
707 Ottawa St S Kitchener ON Canada
Telephone: Contact Dealership for details
Email: Contact Dealership for details

Privacy Officer Contact Details:
Privacy Officer
707 Ottawa St S Kitchener ON Canada
Email: Contact Dealership for details